The traditional marketing model was to obtain as many eyeballs on your own product or service’s message as you possibly can and hope that a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are types of these traditional advertising methods. These conventional forms of marketing are no more effective as many consumers have grown to be blind to the ‘one way’ messaging. The message has been overdone and folks no longer trust advertisers. A recent survey discovered that only 14% of people trust ads while 76% of individuals trust consumer recommendations. Accordingly, more marketers began seeking alternative ways to connect with potential consumers.

Marketing on the Internet was originally made popular through the use of Websites and optimizing those sites through Search Engine Optimization (SEO) techniques. While still an advisable strategy, SEO has been updated by Blogging platforms 2.0 strategies, such as for example social media marketing. Social media is when companies utilize Blogging platforms 2.0 platforms, such as for example blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other emerging online marketing tools. The benefit of web 2 2.0 platforms versus traditional method of advertising, and even traditional online marketing, is that it involves ‘two-way communication’, where users are empowered to generate content and companies are incentivized to talk to their customers.

The times of broadcasting your product or services message out to the masses and longing for a response are gone. People don’t want to obtain nameless, faceless companies. Premium Vacation Packages are consumers paying attention to the ‘man behind the curtain’, but they also want to know what others say about your product or service. A recent study concluded that 80% of US Internet using moms were influenced by word-of-mouth from family and friends when making a purchase decision. No other media platform allows for small businesses to benefit from consumer person to person advertising like social media.

Benefits Of Social Media Marketing

Increased New Customer Acquisitions – The benefit of social media marketing is that you will have the opportunity for connecting with networks of potential prospects that you would otherwise struggle to come across utilizing other traditional marketing techniques and also SEO.

Word of Mouth Marketing- Referral marketing has always been probably the most influential way to generate sales. With social media marketing, it is possible to create raving fans who will voluntarily promote your product and services to their networks of friends. Of course, if your product or service is poor, you may suffer the reverse great things about this.

Brand Awareness – Branding your business using social media marketing is much simpler, faster, and less expensive to achieve than the traditional advertising medium as well as website marketing.

Customer Retention – Web 2 2.0 platforms are the perfect places to communicate with your customers about new products, special promotions, or just to educate them on your own business. Through consistent, FREE communication, it is possible to keep your company in front of your customer’s eyeballs that may in turn lead to repeat business and referrals. Remember, the main element to this kind of communication is usually to be content rich; avoid these avenues to pitch your service or product.

Rapid Results – The effective and successful implementation of a social media plan will create almost immediate results for your business. This increase could be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or TV ads, where your customers disappear once the ads go off air, these blogging platforms 2.0 platform benefits will continue long-term provided that the communication and updating of one’s social media presence is maintained.